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Thirty-three years ago, in 1988, in Washington, Missouri, the first Walmart Supercenter opened its doors. The store concept itself took a page from the European hypermarkets, which had begun dotting the suburban landscapes there in the mid- to late-1960s — a vast physical store footprint that sold everything from general merchandise to groceries, offering ample (and free) parking.

When Walmart reported its Q4 2020 earnings last week, CEO Doug McMillon described a very different “super” concept at the center of Walmart’s future: the “super app.” …

Karen Webster

CEO of Market Platform Dynamics &

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